NotCo is to increase the availability of its product portfolio in Ecuador by next year, through a collaboration with Modern Trade SAS, NotCo’s representative in Ecuador.
NotCo products first landed in the country nine months ago, rolling out products into supermarkets in Quito and Guayaquil and partnering with QSR restaurants including Burger King, Juan Valdez and Sweet&Coffee. The expansion will see new products including NotChicken and new versions of NotIcecream in 2023.
As the first Chilean Unicorn company, NotCo has absolutely dominated Latin America with its bold marketing and eye-catching products, enjoying success in Paraguay, Mexico, Argentina, Brazil, and at home in Chile, over recent months.
Felipe Rey, expansion director of NotCo Latam, commented to Ecuadorian news outlet EXPRESO that the company studied market reports, such as those of Kantar, demonstrating that Ecuadorian consumers have increased the consumption of plant-based beverages by 174% this year.
“This is a global movement, where the new generations are willing to change their diet in order to contribute to the environment. Also with this, we are able to generate 74% energy savings, 92% water savings and 74% lower CO2 emissions compared to traditional meat companies.”
