After its recent partnership with SWISS to offer a vegan coffee drink onboard all flights, popular oat drink company, Oatly (Nasdaq: OTLY) announces a multi-year partnership with Minor League Baseball (MiLB) across the US and Canada.
As the first national, plant-based sponsor of a sports league in the US (so says Oatly), the collaboration involves on-site branding and media, product sampling, and giveaways across the league’s 120 stadiums.
Additionally, Oatly’s dairy-free frozen dessert bars in Vanilla and Chocolate Fudge flavors will be available at 50-plus select MiLB stadium concessions, bringing “the plant-based revolution to baseball fans nationwide.”
Amplifying the sustainability message
“Our mission at Oatly is to make it easier for people to eat better and live healthier lives without heavily taxing the planet’s resources. This sponsorship allows us to amplify that message and introduce our products in communities across the country during fun moments in baseball fans’ everyday lives. But don’t expect your average static logo in stadium, we’re here to play ball. We’ll see you in the oatfield!”
The Swedish company makes oat-based products using a proprietary process that delivers milk’s creamy taste and frothy feel but without the environmental impact of the dairy industry.
Headquartered in Philadelphia for the US market, its products are listed in over 1,500 US grocery stores, including Whole Foods and Target. They are also available in over 2,500 coffee shops, according to The Spoon.
Oatly has already seen success in making its plant-based products available to sports fans at Yankee Stadium (New York City), Wrigley Field (Chicago), and Globe Life Field (Arlington, Texas). In 2022, Oatly commissioned a study that concluded that footballers perform equally well on plant-based and conventional diets.
“From bat dogs to iconic mascots, Minor League Baseball is all about fun, and Oatly is a perfect partner for us with their irreverent and fun brand personality,” said Uzma Rawn, Major League Baseball’s Senior Vice President, Global Partnerships.
“This partnership enables us to elevate our concession menus in select stadiums with delicious plant-based frozen dessert items, something we know many of our fans are looking for to meet their dietary needs.”