Hälsa Foods Hires Industry Veteran, Previous Beyond Meat VP Rich Clark

Natural foods veteran Rich Clark has been employed as Vice President of Sales by Hälsa Foods, producer of the first and only 100% clean and organic oat milk yogurt. Clark is well-established in the industry with achievements in the natural food space spanning over three decades.

Clark’s accomplishments include developing Perfect Snacks, the maker of Perfect Bar, from a regional brand at $26M to a national brand at of $100M. Perfect Bar was later successfully acquired by Mondelez International in July 2019. Other successes includes brands such as Udi’s Gluten Free (which was sold at $125M to Boulder Brands),  Hain-Celestial, Beyond Meat, and Mighty Leaf Tea.

“I’m excited to join Hälsa, a startup with superior products and an uncompromising mission. With its innovation of a 100% clean plant-based process and label, minimal ingredients, no added sugar, and all-organic ingredients Hälsa represents the future of plant-based. It’s easy to envision Hälsa becoming the leader in plant-based yogurts,” Clark commented.

“We are excited to have Rich, whose track-record of growing brands in the natural products space speaks for itself,” said Helena Lumme and Mika Manninen, President and CEO of Hälsa Foods. “Rich shares our vision, and his well-established connections and ability to penetrate multiple distribution channels will accelerate our growth and get Hälsa in the hands of millions of new consumers.”

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