Karin Ridgers, the founder of MAD Promotions, has received the Best Vegan PR Business Award at vegan charity Viva!’s 30th anniversary celebration.
Karin is a longtime Viva! member who has dedicated her career to helping ethical businesses gain visibility through PR and media relations. She supported Veganuary’s initial campaign and has worked with numerous vegan SMEs and charities. Additionally, she presents and promotes VegfestUK, the UK’s longest-running vegan festival.
“It is always about my clients – however, this is about me and our work at MAD Promotions and I am rather chuffed to bits, especially to win an award from an organisation like Viva! that has inspired me for 30 years,” said Ridgers. “It’s been an incredible journey helping to champion vegan businesses over the past 20 years and seeing how far the vegan movement has come in this time too.”
“A tireless force in vegan PR”
Throughout her career, Ridgers has met and interviewed a wide range of vegan celebrities, including Moby, Bryan Adams, Jasmine Harman, Heather Mills, Peter Egan, Jermone Flynn, Evanna Lynch, Benjamin Zephaniah, Sarah Jane Crawford, and Carol Royle. She also runs VeggieVision.tv, a platform empowering small vegan businesses to promote themselves on a low budget.
“We are so thankful to all of our clients over the years and supporters who have been part of our journey,” said Ridgers. “We are especially grateful to the media for coming directly to us for vegan-related news and comments – and featuring our super clients. Thank you for believing in the work we do … and together we will continue to strive to get the positive vegan message out there. Here’s to an even brighter plant-powered future!”
“Karin has been a tireless force in vegan PR for the past 20 years, helping businesses reach new audiences and making plant-based options more accessible and visible than ever before,” said the Viva! team. “Her support from the very start has meant the world to us. We couldn’t think of anyone more deserving of this award!”
