Matías Muchnick of NotCo Named Latin America’s 2nd Most Disruptive CEO

Argentinean strategy consultancy HORSE recently presented the results of its CEO Change Makers 100 Latin America. Among the three best CEOs in Latin America, ranking second is Matías Muchnick, CEO and founder of Chile’s NotCo.

In a recent interview with vegconomist, Muchnick spoke of the famous Unicorn company’s Latin heritage: “The NotCo Latin identity will never disappear, it is what makes us who we are.”

The company also contacts us this week to say that it will showcase its newest development NotChicken™ Patties at booth #2735 at Natural Products Expo East 2022 which takes place Sept 28 – Oct 1.

Matias & NotCo Portfolio
Matias & Portfolio © NotCo

The ranking process

According to HORSE, 65 million news articles from the top 90 news portals in Argentina, Brazil, Central America and the Caribbean, Chile, Colombia, Mexico, and Peru were used to assign the winners. Social media interactions were also included, with more than 1 million conversations on Twitter and LinkedIn analysed.

“In terms of specific parameters, we used the performance of these leaders in the areas of innovation, sustainability and environment, diversity and inclusion, talent, and work-life balance both in the media and on social networks. At the same time, we sought to select those who opted for more modern modes of communication over traditional methods with the aim of highlighting people with a positive impact on society,” commented  Cristian Marchiaro and Juan Pablo Daniello, HORSE’s founders.

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