Prosur, a food biotech business based in Murcia, Spain, recently unveiled Pokel Vegan, a ready-to-mix blend which can be used 100% vegan or in hybrid meat products, at the IFFA fair in Frankfurt.
Prosur is a family-owned and operated company which was founded in 1965 as a Spanish spice manufacturer and evolved into a self-proclaimed international pioneer in clear label food technology. CEO Juan de Dios Hernández and his team state their aim is to transform the food chain in a way that is fair and healthy for everyone – people, planet & industry.
Regarding Pokel Vegan, Prosur states that the product “Looks, smells and tastes like meat, but is not meat! … “We created Pokel Vegan as a versatile meat alternative with meat-like mouthfeel and a simplified label without unpronounceable additives. Pokel Vegan gives a complete protein structure that mimics the bite and juiciness of meat for vegan applications.”
The company says of its presentation at the IFFA Meat Fair: “Most delegates were attracted to our in-house designed booth to find out more around our natural solutions to eliminate unwanted additives in meat and plant-based processing. Searching for clean label solutions was certainly front of mind for most.”
Pokel Vegan™ is a 100% natural plant meat blend made from soy protein, pea protein and vegetable fibres, and contains no artificial additives. Mixing the ready-to-use blend with water and vegetable oil creates a ground meat-like base. This base can be further processed into countless products and dishes.
Applications & Processing
- Easy processing
- Unlimited versatility
- 100% or hybrid with meat option
- High yield (150g mixed with 60% water and 10% vegetable oil yields 500g of Plant Meat)
Product Features
- Meaty sensory & texture, elastic bite
- Umami taste
- 100% vegan
- 100% natural
- No artificial additives & colours
- No methylcellulose
- Gluten-free
- GMO-free
- Rich in protein and fibre
- Nutriscore A
- Storage at room temperature
- Shelf-life 24 months
Prosel states that the product range, which received a Nutriscore A rate, can be combined with other spices & flavours as well as fresh ingredients, making it adaptable to the individual preferences of the producer or the local taste of the respective market.
“We were thrilled to see such a huge level of interest and excitement – it was even higher than we hoped for. The feedback was extremely positive. Pokel Vegan™ was our hidden star in Frankfurt as it hit all the agenda items on our visitors´ to do lists” says James Allred from Prosur. “Having the foundation of being a recognized pioneer in natural food ingredients and transferring this know-how to the market for plant-based meal solution innovations builds credibility and trust.”
