Food awareness organization ProVeg International has published its annual review for 2023, highlighting impacts and outcomes from the past year.
These include the establishment of two new global offices, ProVeg Nigeria and ProVeg Malaysia, expanding the organization’s presence to twelve countries on four continents. ProVeg now hopes to open an office in India in 2024.
The organization also expanded the Veggie Challenge (which encourages participants to eat more plant-based for 30 days) to 600,000 subscribers globally. 95 teams participated in the B2B version of the challenge.
Thanks in large part to advocacy by ProVeg, two-thirds of the food served at COP28 was vegetarian or vegan, and the organization has continued to work with the UN to integrate food system transformation into the climate change agenda. In the media, ProVeg was mentioned over 3,300 times, including in The Guardian and the Washington Post.
“Landmark 12 months”
The ProVeg Incubator helped to nurture 20 startups from around the world in 2023, while school programs in the UK, Germany, and Poland resulted in 12.4 million meals being changed from meat-based to plant-based. Additionally, ProVeg launched its Kickstarting for Good program, said to be the first global accelerator for nonprofits and social startups focused on food-system transformation.
ProVeg South Africa helped to stop labeling restrictions from being introduced for meat alternatives, while ProVeg Asia launched the third edition of its Food Innovation Challenge with an even stronger uptake than previously.
“As we reflect on this landmark 12 months and look forward to future achievements, we extend our heartfelt thanks to you for your commitment and support. Together, we are charting a course toward a more sustainable future for all,” says Jasmijn de Boo, Global CEO of ProVeg International.
