Redefine Meat announces it has raised $6 million in a seed round led by CPT Capital, for its 3D Alt-Meat Printer. The company offers a new class of plant-based meat, utilizing the world’s first patent-pending 3D meat printing solution. CPT Capital and Hanaco Ventures will join the company’s board.
Redefine Meat™ has announced today the completion of a $6 million seed round led by CPT Capital, joined by Israel-based Hanaco Ventures, Germany’s largest poultry company The PHW Group, and leading Israeli angel investors. Redefine Meat will use the investment to finalize the development of its revolutionary alternative-meat 3D printer, that will be released during 2020.
Redefine Meat was founded in 2018 fueled by growing concern over the sustainability of the meat industry, the ability to meet food requirements of the world’s growing population, and compassion for animals. Redefine Meat’s mission is to offer a superior meat production technology that delivers products that are indistinguishable from high quality animal meat. In addition, the use of 3D printing to produce alternative meat products will enable the creation of a highly productive and flexible 21st-century supply chain that is dramatically more sustainable than current animal factory farming and meat processing.
Redefine Meat’s animal-free meat comprises natural and sustainable ingredients that deliver the same appearance, texture and flavor of animal meat used for steaks, roasts and stews. The breakthrough technology will also enable meat distributors and retailers to design the characteristics of their meat to cater for seasonality, changing demands and consumers preferences with “printed meat” that is 100% predictable and replicable. Redefine Meat products have a 95% smaller environmental impact than animal meat, no cholesterol, and are cost-effective.
|Redefine Meat’s animal-free meat comprises natural and sustainable ingredients that deliver the same appearance, texture and flavor of animal meat|
Collaborating with leading chefs and butchers, Redefine Meat has already demonstrated various 3D-printed alt-meat products that are indistinguishable from animal meat, but are 100% plant-based, delicious and dramatically more sustainable and affordable.
“We’ve been following Redefine Meat closely for almost a year as part of a major strategic move in agri-food investments,” said Pasha Romanovski, Hanaco Ventures founding partner. “They have a unique position in a massive market, but what made us invest is the sheer progress and speed of this dedicated team.”
According to, Peter Wesjohann, CEO PHW Group: “There is currently no other company that has demonstrated such an impressive development in the field of 3D printed meat. the PHW Group sees Redefine Meat as a strategic investment, especially regarding the future product development for the European market and our broad distribution network.”
“Our goal is not just to develop a new food product, but to introduce a new technology for developing, producing and scaling alt-meat products. We have already successfully printed great products for multiple foodie events, and over the coming 12 months, we will take the technology to the next level where we expect to make a huge impact on the meat market and the future of our planet. We’re delighted to have secured this investment, and to be working with high-quality investors, who share our vision and can support Redefine Meat on its path to become an industry leader,” said Eshchar Ben-Shitrit, Co-Founder and CEO at Redefine Meat.