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Stonyfield Organic’s Founder and Former CEO Invests in Plant-Based Yogurt Maker Hälsa

Hälsa Foods announces its new partnership with Gary Hirshberg, the co-founder, former long-time CEO and, Chairman of Stonyfield Organic. Hirshberg, an advocate of organic and sustainably grown food, is now an investor and board member of Hälsa Foods. 

Hälsa Foods is the first and only producer of 100% clean and organic oat milk yogurt. It has eliminated all food additives and chemicals from the recipe and production process.  Including the elimination of enzymes, and all ingredients are free of gums, emulsifiers, phosphates, and processed sugar. 

oats & oat milk
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“Hälsa has done something other plant-based brands have not been able to do by creating a completely clean, additive-free process and label with minimal ingredients and no added sugar,” Hirshberg commented. “I was attracted to Hälsa yogurts because of their superb taste and texture, but also because I believe that the future of plant-based is absolutely organic.”

“We are thrilled to welcome Gary, a visionary change-maker who truly cares about what people eat,” said Helena Lumme and Mika Manninen, President and CEO of Hälsa Foods.

“The future of plant-based belongs to a 100% clean label. Hälsa cracked the code by developing a new manufacturing process that keeps the nutritional benefits of whole grain oats intact,” Lumme added.

Hälsa, Swedish for health, was founded by Helena Lumme and Mika Manninen on the innovation of a 100% clean, plant-based platform that promotes healthier people and a healthier planet. Hälsa Organic Oatgurts are sold at ShopRite, Fairway Market, Fresh Direct, all NYC airports, and at select New York metro area stores.

Additional investors include Andrew Abraham, the founder, and CEO of Orgain, and Danone Manifesto Ventures, the venture arm of Danone.

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