- The Vegan Kind reveals impressive growth markers and goals for the year ahead
Following its recent collaboration with BrewDog, the UK’s biggest plant-based retailer The Vegan Kind shows no signs of stopping its unstoppable rise over 2022. vegconomist takes a look at what the online vegan supermarket and subscription box service has in store.
2021 Success
The Vegan Kind listed 1,591 new plant-based products over the previous year, dispatching over 250,000 parcels and shipping over 3,100,000 vegan products. The company also completed a rebrand, aiming to “welcome a whole new audience”, as well as planting 71,935 trees via Ecologi, which equals 535 tonnes of carbon removal. A Series A fundraising was also competed of £3.5 million, the largest ever in UK vegan retail.
Business initiatives
2022 will see the launch of Kind Club, a new customer loyalty initiative that sees customers receiving free shipments every month, plus savings of up to 20% on thousands of products. It is a no-contract service and two trees will be planted for every member’s order. For non-members, shipping prices will still be slashed as of this month to be more competitive in the ever-expanding market:
Tyson the chihuahua, own label range & B Corp certification
Having launched its own range of vegan ready meals called Love Plants in 2021 with plant-based meat brand THIS, The Vegan Kind will be bringing out more own branded products this year. The company’s first own-label product of 2022 is a low carbon footprint and nut-free Chihuahua-shaped cake named Tyson. Inspired by a beloved dog, Tyson the Chihuahua Cake is available to order now for £7. By the end of 2022, The Vegan Kind will also be B Corp certified, ensuring high standards of verified performance, accountability, and transparency.
Speaking to vegconomist, CEO Scott McCulloch enthused that ””2021 was a historic year for The Vegan Kind. We are proud of our growth and environmental performance, reflecting our ambition to grow responsibly. We are super excited for 2022! We have started it by adding new products to our own label of environmentally friendly foods, with Tyson cake being our first low-carbon product this year and having more innovations in the product pipeline. We have dropped our shipping prices by up to 37% and then also gone on to roll out Kind Club, our market-leading delivery pass scheme. We are here to Make Plant-Based Living Effortless, and more affordable pricing is a huge part of that”.
