Toni Petersson, former CEO and current co-chairman of the Board of Directors of Oatly, is set to join the Advisory Board of Berlin-based better-for-you food brand KoRo, an online store offering non-perishable goods and superfoods in bulk, to lead the brand into its next phase of growth.
Headed by CEO Florian Schwenkert and known for clean-label snacks, nut butters and breakfast products as well as functional foods, KoRo has enjoyed significant growth since its foundation in 2014. Despite a downward sales trend in German e-commerce, KoRo has recorded high growth rates and has been frequently ranked by the FT as one of the 1000 fastest-growing companies in Europe (148.9 % CAGR 2019 – 2022).
“Our mission is clear: we want to redefine the standards of the food industry”
KoRo says it has 1.7 million customers across Europe and around 10,000 listings in bricks-and-mortar retail. Its enterprise valuation in April 2023 was $275M. Following a raise of €70M in Series B, the founders stated plans to “make Koro ubiquitous: from TV, to Out of Home campaigns, to listing into every supermarket. We will be everywhere, no chance to avoid it”.
On track to becoming Europe’s leading healthy snack brand
Toni Petersson, after serving at Oatly as CEO for over twelve years amid the company’s IPO, will support KoRo in all matters relating to corporate development. His appointment marks a significant milestone, says KoRo, as the company looks to redefine the snacking industry by serving the evolving needs of health-conscious consumers.
“I look forward to bringing the experience I have gained with Oatly to KoRo. The company is on track to continue its rapid growth and become Europe’s leading brand for ‘better-for-you’ snacks. KoRo’s unique omni-channel and omni-occasion approach fits perfectly with the current trend towards healthier products. By making better alternatives accessible anytime, anywhere, KoRo is not only continuing its rapid growth, but also setting new standards for the snacking industry,” says Petersson.
“Thanks to the appointment of Toni Petersson to our Advisory Board and the outstanding work of our entire team, KoRo is ideally positioned for unprecedented growth,” says KoRo CEO Florian Schwenkert.
“Our mission is clear: we want to redefine the standards of the food industry thanks to innovative products and respond to the needs of health-conscious consumers,” he adds.
Further information: korodrogerie.de
