• VanLeeuwen: Vegan Ice Cream Startup Receives Capital from Strand Equity

    Vegan ice cream is becoming increasingly popular, and the market for vegan ice cream is forecast to have high growth potential. One company that embodies this trend is the start-up company VanLeeuwen. The New York-based company recently received capital from Strand Equity to expand and open new stores.

    The company, which was founded in 2010, will have a total of 16 branches in the foreseeable future. The idea to produce vegan ice cream came to co-founder Ben Van Leeuwen as early as 2002, when he and his former wife Laura O’Neill and his brother Peter Van Leeuwen decided to open a vegan ice cream shop. This went in contrast to conventional ice cream vendors, which primarily sold industrially-produced ice creams.

    By raising capital, VanLeeuwen will now be able to open stores in Manhattan’s Soho district, Brooklyn’s Prospect Park and Silver Lake in New York’s Wyoming County.

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