Fairs & Events

“Good Food Conference” to Accelerate the Marketing of Clean Meat

From September 6-7 2018, the  Good Food Conference will take place, focusing on accelerating the marketing of alternative meat products such as plant-based meat and laboratory meat. The event, which will be at the Clark Kerr Campus Conference Center, Berkeley, is already sold out, but you can sign up for the livestream. It is the first of its kind in the world at which the world’s leading scientists, entrepreneurs, politicians and investors will address this topic.

“We are gathering the pioneers of a new meat revolution that could solve some of the world’s biggest problems, from climate change to antimicrobial resistance,” announced Bruce Friedrich, CEO of the Good Food Institute. “We have the technology and the will, and now we are accelerating this change through collaboration and knowledge pooling. We are building a new food system, and the future of meat is truly visible.”

The co-organiser of the Good Food Conference, Dr. Mark Post, is considered a pioneer of clean meat products. Five years ago, he was part of the development of the first laboratory burgers. Even then, Bill Gates predicted that the “future of food” would be plant-based meat. He had been deceived by Beyond Meat‘s vegan meat substitute shortly before. In fact, there are now more than 20 clean meat start-ups globally, and sales figures for plant-based meat alternatives continue to rise.

The Good Food Conference will be moderated by journalists from the New York Times, the Wall Street Journal, the BBC and Good Morning America, among others, and participants from the fields of venture capital, industry, science and government are expected. These include Ann Veneman, the former US Secretary of Agriculture, the founders of Impossible Foods and Memphis Meats, and even representatives from the USDA, ADM, Kraft Heinz, Kellogg’s, MosaMeat, DFJ, Spark Capital and Tyson Ventures.

More information about the event, as well as the exact list of participants and the schedule, can be found here.

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