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GOOD Meat’s Cultivated Chicken Earns a Spot on TIME’s Best Inventions of 2023

Today, Time Magazine announced its annual roundup of “The Best Inventions of 2023,” featuring a roster of groundbreaking innovations, highlighting the notable plant-based advancements from GOOD Meat. 

Each year, TIME’s editors compile the most impactful new products and ideas. This year saw nominations from global editors and correspondents in the growing fields of AI, green energy, and sustainability. Each contender was assessed based on factors like originality, effectiveness, ambition, and impact, resulting in a list of 200 groundbreaking inventions.

One prominent feature on this year’s list is GOOD Meat’s cultivated chicken. GOOD Meat is the cultivated meat division and a subsidiary of Eat Just, Inc., most known internationally for its JUST Egg.

In its special mentions, the list also acknowledged Green Wolf Foods of New York for its Vegami plant-based salami due to the brand’s focus on highlighting the natural flavors of vegetables, using whole food ingredients. The salami comes in three varieties: Spinach and Kale, Brown Mushrooms, and Tomato and Basil.

GOOD Meat culivated chicken
© GOOD Meat

GOOD Meat uses single cells to grow meat in bioreactors, eliminating the need for slaughter and reducing environmental impact and risk of food-borne illnesses. While cultivated meat typically requires the use of extracted animal stem cells to grow, GOOD Meat recently received approval for a serum-free growth media, enabling it to grow cells without involving animals in the process. 

US regulatory approval 

In 2020, Singapore became the first country to permit the sale of cultivated meat and granted Eat Just permission to sell its cultivated chicken bites to the public. Subsequently, in May 2021, GOOD Meat secured additional funding in preparation to enter the US market.

In March of this year, GOOD Meat finally received US regulatory approval for cultivated chicken and served it for the first time at the China Chilcano restaurant in Washington in July as part of an event paying homage to Willem van Eelen, the “godfather” of the cultivated meat industry.

You can find the complete list of Time’s Best Inventions of 2023 here.

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