New Alliance Formed Between the ProVeg New Food Conference & Anuga for 2021

Stefanie Mauritz
Image: Koelnmesse GmbH.

The New Food Conference focuses on the fast-moving developments in the plantbased industry and was held for the first time in 2019 to provide a platform for international representatives and innovative pioneers to exchange ideas and to further promote the development of alternative proteins including cellular agriculture.

“Cellular Agriculture start-ups around the world have long been the focus of attentive investors and their products are being traded as an essential part of our future food supply. Cellular agriculture means producing animal products without the numerous problematic consequences of conventional animal husbandry. “Cultivated proteins have an enormous potential to satisfy the growing hunger of the world population for animal products in a resource-saving way”, says Katleen Haefele, Head of Food Services & Events at ProVeg.

She adds: “We are very pleased to have a strong partner in Anuga at our side, with whom we can jointly advance innovation and future topics. The cooperation with the leading food trade fair once again places alternative proteins at the heart of the food industry”. In addition to cellular agriculture, fermentation processes and the possibility of hybrid products from plant and cell-cultivated components will also be the subject of the conference.

Katleen Haefele, International Head of Food Services und Events bei ProVeg (Foto: ProVeg)
Katleen Haefele, International Head of Food Services & Events ©ProVeg

The event in Cologne is thus the perfect complement to the New Food Conference in Berlin in April 2021, which will focus on developments in the rapidly growing market for plant proteins. The New Food Conference in Berlin will take place as a hybrid format with a digital platform, making the topic accessible to a more international audience. Tickets for both events, the New Food Conference in Berlin and the New Food Conference in Cologne, are already available on the website.

Anuga food fair as a guide to the industry

“Vegetable foods and alternative proteins are experiencing a real boom – not only as meat alternatives, but as an elementary component of health and fitness. At Anuga, too, we are seeing a stronger increase in the number of exhibitors in this segment year after year. We are therefore very pleased that, for the first time together with ProVeg, we are focusing even more strongly on this topic at the New Food Conference at Anuga 2021. As the world’s largest trade fair for food and beverages and as a trend and innovation platform, we can thus provide important impulses with regard to key future topics of the industry,” explains Stefanie Mauritz, Director Anuga.