brekki, a Carlsbad, California-based company with a line of vegan-friendly, ready-to-eat Overnight Oats, recently announced its acquisition by Cedar’s Foods, a global leader in mediterranean foods. Additionally, brekki plans to launch a new line of products and flavors at this year’s Natural Products Expo West on March 3-7.
As popularity continues to increase, the Global Oatmeal Market is expected to grow at a CAGR of 4.2% to account for $14.08BN in 2027, according to analyst firm Big Market Research. The combination of brekki’s product and Cedar’s leadership team’s 155+ years of food industry experience primes brekki to lead this growing market.
“When we started brekki, our mission was simple: deliver a nutritionally balanced product that tastes great and is made of simple, plant-based ingredients,” said Greg Peyser, founder, brekki. “Our team will be able to tap the Cedar’s Foods’ executive team’s vast experience and expertise to ultimately get oats out of the pantry and put brekki in more households. Collectively, we can take brekki to a new level and make it a product that can satisfy consumers from breakfast to lunch to dinner to anytime in between.”
“brekki is a superior product,” said Chris Gaudette, CFO, Cedar’s Foods. “Our executive team is here to lend our expertise in the CPG space to help propel the brekki brand from a distribution and marketing standpoint. We’re looking forward to the opportunity to partner and help take brekki to a new level and make it as much a part of the breakfast tradition as orange juice.”
This announcement is the beginning of a series of upcoming momentum-building milestones for brekki. The company is currently finalizing a major partnership deal that will give the brand a significant national presence.
brekki offers a line of ready-to-eat, nutritionally balanced overnight oats, including a mixture of rolled oats, ancient grains, fruit, and almond milk. It is currently available in six flavors: Original, Vanilla Cinnamon, Blueberry, Coconut Cacao, Strawberry, and Coconut Cardamom. brekki overnight oats are made from only plant-based ingredients and are gluten-free, dairy-free, and soy-free.
brekki, an Australian slang term for “breakfast,” was founded in 2017 in San Diego by Peyser, a beverage industry veteran, and former professional athlete. Following the acquisition, the plant-based company will continue to operate as a separate venture. At the same time, the manufacturing and co-packing of the oat products will take place at Cedar’s Foods production facilities in Haverhill, MA. Peyser will stay on as a Director of Sales for the company.