Vegan burgers are on the advance; visitors to Internorga, the leading trade fair for the catering and food service industry, can experience and taste this until 19th March in Hamburg.
At the PHW/Wiesenhof stand, visitors can test the already available Beyond Burger. In Hall A1, the Dutch company Jan Zandbergen BV will be presenting the Moving Mountains burger, which is already available from its first partners in Germany. Not far from here, you can taste Garden Gourmet’s Incredible Burger at Nestlé’s stand, which is scheduled to come in the second quarter.
What struck us during the tasting was the hip audience, which apparently attracts PHW/Wiesenhof with its vegan offer. We could see the founder of a vegan burger chain. At our table sat the buyer of a small hotel chain, who also wants to extend his assortment with vegan burgers.
There was another vegan innovation to taste at the PHW/Wiesenhof stand: JUST Egg from the USA, the vegetable egg substitute that is currently on its triumphal march around the world. PHW/Wiesenhof has secured the Europe-wide distribution rights for this innovation and the market launch is planned for the fourth quarter. Even the founder, Josh Tretrick, had travelled from the USA and answered questions from customers and partners at the stand. On the morning of the opening day, PHW and JUST had invited to a press breakfast. There, in a hip event location with a view over Hamburg and the exhibition grounds, they served various creations with the egg substitute that really convinced us all.