ProVeg launches Europe’s first incubator for vegan startups

CEO Sebastian Joy
ProVeg CEO Sebastian Joy

ProVeg (former VEBU – Vegetarierbund Deutschland e .V.) launched Europe’s first incubator for innovative veggie products, with 11 startups working for a better future. The ProVeg Incubator was officially launched on World Vegan Day, 1 November 2018, as the first business incubator in Europe for innovative vegan products.

Around 100 visitors attended the opening ceremony, including representatives from the food industry, journalists, investors, business mentors, and ProVeg partners. “Our goal is to reduce the consumption of animal products by 50% by 2040,” said Sebastian Joy, CEO of ProVeg. “With the ProVeg Incubator, we are working on this project and supporting startups that have the potential to significantly change the global food production”.

Albrecht Wolfmeyer, Head of the ProVeg Incubator, noted that “The selected startups are working on various plant-based product innovations, from artisanal vegan cheeses and new milk alternatives to healthy chocolate bars and alternative proteins for the food industry. There are also two projects for cultivated meat from Germany and India.”

The eleven startups have now entered a four-month programme with workshops, coaching sessions and discussion rounds, each supervised by a business mentor. The companies learn how to further develop their business models, conduct market research, and establish sales channels. In addition, startups have the opportunity to introduce themselves to investors interested in sustainable vegan innovations.

The ProVeg Incubator programme is free of charge for participating startups. Find out more at www.provegincubator.com