Tofurky, a leading US manufacturer of plant-based meats since 1980, which was acquired by Morinaga Nutritional Foods last year, is set to unveil new products at the upcoming NRA show in Chicago.
The NPDs to be showcased at the event entail a line of ‘Next Gen Plant-Based Deli Slices’ as well as Plant-Based Hot Dogs, both for foodservice customers. “Nearly half of all restaurants in the US now offer plant-based options on their menus, and [in] the past decade we’ve seen a 62% increase in plant-based menu items, according to Datassentials,” explains Jaime Athos, president and CEO of Tofurky.
The hot dogs
While the Oregon-headquartered brand produces several vegan sausages, most recently in Chorizo and Mango Chipotle flavors, this marks its first hot dog product release.
“Ideal for stadiums, amusement parks, kids’ menus and so much more, these savory 100% plant-based franks have a juicy, firm bite and a meaty, smoky texture,” says Tofurky. The product is allergen-free, cholesterol-free, non-GMO, vegan, gluten-free, and soy-free.
Next-level cold cuts
Tofurky’s Plant-Based Deli Slices in Turk’y and Ham varieties have been upgraded to “Next Gen Plant-Based Deli Slices” for foodservice, are described as “cold cuts with a meaty recipe that delivers upgraded taste, texture, and visual appeal that emulates whole muscle cuts of animal-based meats,” and offer 13 grams of protein per serving.
The company states that the slices have undergone rigorous consumer testing, during which participants preferred the new slices 59-81% (depending on the SKU) over legacy slices. Respondents said they enjoyed the ham and turk’y 40% – 42% more than expected, when incorporated into a recipe.
“Our original Deli Slices have long been one of our most popular product lines, but we’ve been working to recreate our recipes for meat eaters and meat-missers to more broadly serve foodservice operators,” says Athos. “Based on our legions of existing fans and new consumers we’re bringing into the category, we see an immense opportunity for restaurants and other foodservice customers to capture increased sales with menu options featuring our new slices.”
Dispelling myths
“Our vision is to dispel the myth once and for all that people must choose between enjoying something delicious and taking care of themselves and the planet. We can do both, and our new Deli Slices and Hot Dogs are much-needed and turnkey solutions for menus across any industry,” Athos adds.
“These new products are a testament to our commitment to supporting a sustainable future and people who embrace friendlier eating. We’re eager to align with partners who share this vision of how business can contribute to society, rather than taking from it.”
The products are sold frozen and can be ordered from DOT Foods. Attendees are invited to visit the Tofurky booth #687 for samples and more information.
