Korean-inspired plant-based brand UNLIMEAT announces the launch of its LA Food Truck Tour. Designed to promote UNLIMEAT’s pulled pork products at Albertsons, the event will travel across Los Angeles to sample the brand’s creations.
“When we held our first food truck event…we were amazed by the feedback and reactions we received”
The tour officially kicked off on March 19th, and is scheduled to appear at various community events and festivals, including Vegan Exchange, Smorgasburg Los Angeles and Vegan Street Fair on Sunday, March 26. The tour will also stop at select Albertsons, Safeway, and Vons market locations.
According to UNLIMEAT, the food truck will serve a “delightful” menu of Mexican-Asian fusion dishes including: Bulgogi Tacos made with their signature plant-based Korean BBQ; Pulled Pork Sliders; and Fried Mandu Dumplings with chili oil and soy sauce.
UNLIMEAT says it selected Los Angeles as the site for its tour because of the city’s thriving food truck scene and growing appetite for plant-based products.
Founded in Korea, UNLIMEAT debuted its line of Asian-style plant-based pork in the US last year, and launched into 1,500 Albertsons supermarkets in December. Its range includes Korean BBQ, which it calls a plant-based alternative to barbecued beef brisket, and two varieties of pulled pork.
Throughout the food truck tour, UNLIMEAT says it will host exclusive events, offer coupons and give away special gift boxes.
“When we held our first food truck event to participate in the vegan festival, we were amazed by the feedback and reactions we received about our menu items,” said an UNLIMEAT spokesperson. “Some people returned to buy our food multiple times, and some people left after tasting our food. We’re so happy to see people enjoying our products. If anyone is interested in meeting our food truck, let us know. We will run future events whenever there’s demand so that everyone can try out our products!”
More information on the tour can be found on UNLIMEAT’s Instagram page.