Veganuary, the original UK campaign that invites and supports people to eat vegan for the month of January, is gaining popularity in the United States. Veganuary is expected to reach more than 300,000 people in 2019, particularly in the Unites States, as consumer interests are shifting towards more ethical, sustainable, and healthier eating.
“Research shows that health is a significant driver for so many people going vegan, especially American consumers,” says Simon Winch, CEO of Veganuary. “But the reasons to test this lifestyle and decrease consumption of animal-based products are countless, from improving health, to reducing animal suffering, and helping to preserve the planet. Research shows that not only are there more people curious about going vegan, but more people are sticking with the lifestyle after taking part in Veganuary, which is great news! We are thrilled with the enthusiasm and growing response from Americans taking the pledge and will continue to do our part in making it as easy as possible to try vegan, for as many people as possible.”
Responding to ever-growing interest on both sides of the Atlantic, Veganuary is launching an easy how-to guide to help anyone transition towards a healthier, happier, and more ethical lifestyle. “How to Go Vegan: The Why, the How, and Everything You Need to Make Going Vegan Easy” will be available on 18 December at U.S. retailers and can be pre-ordered from Amazon now.