Global food processing company ADM is preparing to attend the meat and alternative protein trade fair IFFA 2025, where it will present a variety of innovative protein solutions.
ADM’s capabilities aim to address the challenges faced by meat and alternative meat manufacturers when developing products and navigating new trends. The company hopes to help brands meet evolving consumer demands for locally sourced ingredients, protein diversity, nutrition, taste, and texture, all at an affordable cost.
ADM’s plant-based innovations include “grab-and-go” concepts like boneless meat-free drumsticks, along with alternatives to regional products like schnitzel. Additionally, the company has developed convenient, nutritional options such as a pistachio plant-based protein shake.
ADM will also showcase various blended and hybrid innovations, including concepts like a 50/50 hybrid “smash” burger and a hybrid hot dog. Both are made with the company’s new European-sourced soy protein concentrate, Tradcon SE. A culinary-crafted hybrid chicken cordon bleu will also be exhibited.
“Ever-expanding library of plant-based ingredients”
During two sessions at IFFA, ADM will present consumer research and technical insights. “Consumer Perceptions of Plant Protein in a Dietary (r)Evolution” will take place on the IFFA Factory Stage at 1:30 pm on May 6, discussing the latest consumer insights into plant protein ingredients.
The following day, “Affordable Nutrition: Capitalizing on Sensory Superiority with Plant Protein in Meat Extensions & Hybrids” will take place on the IFFA Kitchen & Stage at 3:30 pm.
“As we move further into 2025, we’re investing to refine the taste of our plant proteins and develop more blended protein solutions for optimized sensory appeal, protein quality, content, and diversity,” ADM told vegconomist in a recent interview. “Through our ever-expanding library of plant-based ingredients and systems, we help manufacturers develop blended protein applications to support consumer trials without asking consumers to radically change their diets and lifestyles.”
IFFA 2025 takes place in Frankfurt, Germany, from May 3-8. ADM will be in Hall 11.0 at Booth D97.
