Fairs & Events

New Technologies and Alternative Proteins Transform the Future of Protein Processing at IFFA 2025

IFFA 2025, the global trade fair for meat and protein processing, will be held from May 3 to 8, bringing together over 1,000 exhibitors from 52 countries. Historically focused on the meat industry, this year’s event also spotlights alternative proteins, underscoring the changing dynamics of the global protein sector.

“Protein processing is on the threshold of profound change”

The growing presence of companies specializing in plant-based, cultured, and other innovative protein solutions is now a prominent feature of the fair. With a significant rise in consumer demand for sustainable and ethical alternatives to traditional meat products, alternative proteins have become an integral part of the protein production landscape.

Fabio Ziemßen, Chairman of the Federal Association for Alternative Protein Sources (BALPro), noted the increasing interest in alternative proteins, particularly in Europe. “Germany is playing a pioneering role here: Numerous start-ups, established companies, and research institutions are driving the development and commercialization of new products,” he said. Ziemßen also pointed to the anticipated focus on extrusion technology and 3D printing, which are expected to play an important role in advancing the production of alternative proteins.

Messe Frankfurt Exhibition GmbH
© Messe Frankfurt Exhibition GmbH

“World of New Proteins”

IFFA 2025 will feature the “World of New Proteins,” a dedicated section within the fair’s new IFFA Worlds structure, which will focus specifically on alternative proteins. This area will provide a platform for companies to display innovations in production processes, technology, and product formulations, contributing to the visibility and expansion of alternative proteins in the industry.

The event will highlight the ways in which plant-based, cultivated, and hybrid proteins are becoming more central to global protein production. Companies in the alternative protein sector are developing new production methods that range from plant-based foods to lab-grown meat, signaling a shift away from reliance on animal-based proteins.

Future of protein production

The role of technological innovation, particularly in artificial intelligence, robotics, and automation, is also contributing to the development of both traditional and alternative protein production. AI and automation are improving the efficiency and scalability of protein production processes while simultaneously supporting more sustainable practices.

As Wolfgang Marzin, President and CEO of Messe Frankfurt, explained, “Meat and protein processing is on the threshold of profound change – driven by new technologies such as artificial intelligence, robotics, and automation.” These advancements are enabling more streamlined and cost-effective production, positioning alternative proteins to become more competitive in the market.

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