Fairs & Events

The O2 Arena to go Veggie with Linda McCartney Foods for Paul McCartney’s Final Shows of 2024

McCartney and his late wife Linda became vegetarians and animal rights activists in the 1970s, and Linda went on to start a successful meat-free food company in 1991.

On the 18th and 19th December, it’s not just McCartney’s music that will rock but McCartney foods will also be sharing the stage. The O2 Arena is teaming up with Linda McCartney Foods to give concert goers a plant-powered extravaganza as their food stands get a plant-based upgrade.

A 4:2 veggie-to-meat ratio will be on offer at all food stands, while the Van on the Run food truck (inspired by the Paul McCartney and Wings album Band on the Run) will be outside the arena offering a range of meals made with Linda McCartney products.

The options available at concessions will include:

  • Linda McCartney’s Best Burger with chips
  • Linda McCartney’s Korean chicken bites with chips
  • Linda McCartney’s Vegemince chilli nachos
  • Linda McCartney’s Vegan Sausage corndog with chips.
Linda McCartney Foods
© Linda McCartney Foods

“Celebration of plant-based living”

Linda McCartney products are available for retail in the freezer aisle at supermarket chains Tesco, Sainsbury’s, Waitrose, Asda, and Morrisons. The brand is owned by global food and personal care company Hain Celestial, which reported increased sales and market share in the meat-free category last year. At the time, Linda McCartney Foods was said to be seeing promising growth ahead of the launch of a new product, Linda’s Best Burgers.

“We’re excited to be taking over concessions inside the arena for a celebration of music and plant-based living,” said Rebecca Fairbairn, Head of Marketing at The Hain Celestial Group. “While Paul McCartney has been inspiring generations through his music, Linda McCartney Foods, which is part of Hain Celestial Group’s global family of brands, has been pioneering plant-based living for over 30 years, so this is a perfect collaboration of our shared values. We look forward to giving fans a taste of our delicious, sustainable range for this unforgettable event and sharing the family’s best recipes!”

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