Client
A private ingredient company with global presence, employing over 4,000 people. Sales revenue exceeds 4 billion euros.
Challenge
This global organization regularly participates in the industry’s main international trade show. However, this year they planned to showcase their plant-based innovations and aimed to attract high-quality leads to visit their stand and taste the company’s new vegan innovations.
Solution
The company shared details about the products they would feature during their tasting session at the event and emphasized that converting leads into sales relied heavily on prospects trying the products. As they put it, “trying it is adopting it”, so their goal was to get as many visitors as possible to their stand for a tasting.
We designed a campaign to promote their presence at the trade show, featuring banners highlighting their stand number and the innovative products they would showcase.
Outcome
The campaign generated significant engagement. After the trade show, the client reported that many attendees mentioned stopping by their stand after seeing the banners on our website and in our newsletter.
Stand promotion remains one of the most popular types of marketing campaigns we manage at vegconomist.
