Vegan and cruelty-free cosmetics are trending. According to a market report, demand for vegan cosmetic products continues to grow, particularly in the UK and the USA. The beauty brand ColourPop has now launched a new skin cream that caters to a broad range of complexions.
For example, the No Filter Foundation line offers 42 shades which can match all skin colours. Until recently, many cosmetics brands did not recognize darker skin tones and only developed products for light-skinned and Caucasian customers. The foundation’s oil-free formula provides a natural, matt finish and long-lasting comfort. ColourPop also offers a matching concealer, loose powder and pressed powder. ColourPop products are sold online and at Ulta Stores.
Other cosmetics manufacturers are also focusing on vegan products and launching new lines – very successfully. For example, Kat von D’s beauty products are sold in 35 countries worldwide, and the cosmetics manufacturer Crayola Beauty has launched 58 new cruelty-free cosmetics products, which are sold at Asos.