Cosmetics & Bodycare

Supermodel Kate Moss Launches Vegan Wellness Brand

British supermodel Kate Moss has launched a vegan, cruelty-free, and sustainably-sourced wellness brand called Cosmoss.

The range currently features face cream, face cleanser, herbal teas, eau de parfum, and pro-collagen oil drops containing CBD. Moss says the products are designed to be used as part of three “rituals” — Dawn, Day, and Dusk — which “balance body and soul with the natural environment and the circadian cycles”.

“Cosmoss draws on my life experiences, my journey, and my transformation”

The supermodel created the brand — which took two and a half years to develop — after the pandemic inspired her to focus on spirituality and self-care.

© Cosmoss

Celebrity beauty brands

Kate Moss is one of several celebrities to launch vegan beauty and wellness brands in recent years. Fashion designer Stella McCartney has just partnered with the LVMH beauty division to launch a “conscious luxury” brand, while Lenny Kravitz relaunched his TWICE vegan toothpaste in July.

Earlier this year, Jada Pinkett Smith launched her sustainable, plastic-free personal care products at Walgreens, while Rihanna introduced her vegan brand Fenty Beauty across Africa.

“Cosmoss draws on my life experiences, my journey, and my transformation. Each product has been meticulously crafted with wellbeing in mind and designed to unlock new rituals leading you to find inner balance and love,” said Kate Moss.

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