Fashion, Design & Beauty

Cult Brand Milk Makeup to Launch in UK

Hugely popular American beauty brand Milk Makeup will arrive in UK stores from the 28th of this month. Milk was established in 2016 in Milk Studios, a photo studio in NY and LA, and famously stands for inclusivity and self-expression.

Milk was co-founded by Mazdack Rassi, E! News Correspondent Zanna Roberts Rassi, Creative Director Georgie Greville, and Product Developer and COO Dianna Ruth. The products are developed in-house at their New York Milk Studios.

Milk Makeup is the second most-searched beauty brand by young consumers and has 1.1m followers on Instagram. The brand is said to be at the forefront of cruelty-free cosmetics: “At Milk Makeup, we make our product vegan because it’s a no brainer: they’re friendlier to the earth; they’re friendlier to your skin, and they offer major payoff without any compromise.”

Milk Makeup launches at Cult Beauty on the 28th January and a Milk Makeup pop-up shop will take place for 48 hours in Covent Garden on the 26th and 27th of January.



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