Fashion, Design & Beauty

LA-Based ACT OF BEING Introduces First Vegan Skincare Brand Dedicated to Men

ACT OF BEING is introducing the first vegan, cruelty-free, and toxin-free skincare brand dedicated to men. The brand is built on the ethic of no animal-derived ingredients, providing a missing piece in the luxury men’s skincare and grooming world.

ACT OF BEING is a socially responsible and eco-conscious company dedicated to quality and sustainability in luxury. All products adhere to the highest manufacturing standards, using only the purest ethically sourced ingredients. The products are void of mineral oil, parabens, phthalates, sulfates, and synthetic fragrances. AOB combines active naturals and non-toxic, clean synthetic ingredients to deliver innovative multifunctional skincare, and all products are designed, tested, and made in the US.

The product range’s high-performance formulations provide a blend of non-toxic ingredients made of Baobab, Coconut, Green Tea, Red Algae, Vegan Sodium Hyaluronate, and clean science ingredients MADE SMART™ for men.

According to Founders Paul Marino and Randy Cooperstone, “ACT OF BEING’s philosophy is to help propel a man toward achieving his best self. Toward becoming a man who struggles, overcomes, and achieves his goals in his career, social, and family life.”

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