Amschela, a sustainable luxury handbag brand based in the UK, has launched a crowdfunding campaign for its new AIRIUM bag.
AIRIUM is made from MIRUM, a plastic-free vegan leather alternative produced by Natural Fiber Welding. The multipurpose “6 in 1” bag can be worn six different ways — from handheld to a clutch or a crossbody.
The bag will be manufactured by Veshin Factory in China, which produces sustainable accessories made from vegan materials. The facility also has a commitment to treating its workers ethically, in an industry notorious for its human rights abuses.
Amschela started out by producing conventional leather accessories then transitioned to a vegan brand during the pandemic after learning about the environmental impact of the leather industry. The company has chosen to use crowdfunding for its new campaign for sustainability reasons; the bag will be made to order, with no excess production.
Amschela also has a social mobility program, helping young people from disadvantaged backgrounds to enter the fashion industry.
Mirum is becoming an increasingly popular material for vegan accessories, as it is biodegradable and free of petroleum-based plastics. In 2021, Germany’s Melina Bucher launched designer handbags made with the material, while New York-based Brave GentleMan began offering Mirum-based shoes the following year. More recently, India’s Anita Dongre launched a range of bags and accessories made with Mirum.
More information about Amschela’s crowdfunding campaign can be found here.