Neora, science-based, anti-aging skincare and wellness producer, announced the limited preview of its new ProLuxe™ Hair Care System. The line includes four hair care products formulated to rejuvenate aging and damaged hair.
The four-step system works synergistically and includes the ProLuxe™ Rebalancing Shampoo, the ProLuxe™ Rebalancing Conditioner, the ProLuxe™ Hair Mask, and the ProLuxe™ Scalp Treatment. The hair care system is cruelty-free, vegan, dermatologist tested, and appropriate for all hair types. It is free from DEA, gluten, GMOs, parabens, phthalates, silicone, and SLS/SLES.
“This product line is the result of years of research and development,” said Neora co-founder and chief sales and marketing officer Amber Olson Rourke. “Neora spent a lot of time searching for the perfect ingredients and system that would help intuitively keep your hair healthy, repair damage, and give it that youthful shine, bounce, and manageability that you are looking for.”
“The preview sale performed exceptionally well, selling out in 3 weeks, and we have already received rave reviews from customers,” said Olson Rourke. “We are looking forward to permanently adding this new vertical of hair care to our product portfolio, spring 2020.”