In a press release sent to vegconomist, Heather Jones announces a new brand in vegan skincare glow products. luci (pronounced lu chi) translates as light in Italian, the company is Milan based and available through Urban Outfitters.
The debut collection was launched on 1st May. The METALIT collection is a 4-in-1 Face Gel that works as a sleeping mask, 20-minute treatment, highlighter and moisturizer. It is available in 3 formulations: GOLD, SILVER and BRONZE, with each product retailing for $15 individually.
The brand’s move to expand its reach follows its initial launch in September 2018. The collection’s 3 products are formulated for different skin concerns: GOLD for revitalizing, SILVER for detoxifying, and BRONZE for nourishing. The brand collection is also available on their website.
All products are 100% cruelty-free, vegan and free from parabens, phthalates, sulfates, and mineral oil.