According to allure.com, Sally Hansen has launched Good. Kind. Pure.™, its first collection of plant-based, 100% vegan nail polish. The collection includes 30 colors, its first plant-based Hardener to protect against breakage, and a Top Coat to seal color.
The new ingredient-conscious collection is also 16-free, meaning it is made without many of the most harmful chemicals typically used in nail polishes. This includes Formaldehyde and its Resin, Toluene, Xylene, Acetone, Phthalates, Camphor, Parabens, Ethyl Tosylamide, Triphenyl Phosphate, Animal-derived ingredients, Styrene, Synthetic Fragrance, Silicone, Bisphenol A, Series E Glycol Ether, Nonylphenol Ethoxylate, and Sulfates. The applicator is also 100% natural and made with plant-based brush bristles.
“Good-for-you products are becoming increasingly more important to consumers across all categories — and fulfilling consumers’ desires has always been at the core of Sally Hansen’s innovation,” Celia Tombalakian, vice president of Sally Hansen Global & US Marketing, said in a press release. “We are thrilled to introduce Good. Kind. Pure., our first vegan, plant-based line of color and care that enables consumers to create a beautiful, clean manicure at home.”
The Sally Hansen Good. Kind. Pure. collection is available in Target stores and on target.com.