Vegan fashion designer Stella McCartney has had a long-standing relationship with sports brand Adidas which spans 13 years. Her high-end luxury sportswear collection has been popular with consumers especially in UK and US markets. Now she has launched a vegan version of the iconic sports shoe, the Stan Smith, which the 6th most instagrammed shoe style of all time.
Stella McCartney’s version of the Stan Smith created for Adidas is made entirely of vegan leather and follows in the footsteps of Veja Shoes whose vegan brand have seen enormous success of late. This new launch is in-keeping with the recent announcement from Adidas that it will opt for source materials coming from renewable resources and aim to have an emphasis on reutilising plastic from the oceans. In addition, Adidas have stated their intentions to shift away from any virgin-sourced and single-use plastic in their facilities and offices worldwide.