Fashion, Design & Beauty

Vegan Fashion Label Uses Upcycling for Designer Collection

The innovative vegan fashion label “Livin’ The MAD Life” from Miami has set itself the goal of improving the image of upcycling, and to this end is producing vegan designer fashion from garments which have already been upcycled. The concept of sustainability is very important to the label, and defines the philosophy behind it.

The inspiration for this unusual project came from Megan and Aroon Duncanson, a mother-daughter team from Miami. Above all, they want to produce their upcycled fashion in a highly sustainable manner and to promote a good cause at the same time. That’s why their products are completely vegan and animal-free, and made exclusively from synthetic materials and artificial leather. The company did not launch its own designer wallet line until early 2018.

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