Leading global barefoot shoe company VIVOBAREFOOT announced this week the launch of Primus Lite II Bio, the company’s most innovative sustainable shoe to-date and one of the world’s first plant-based performance shoes. The mission-driven brand unveiled the highly anticipated unisex shoe on the heels of independent sustainability research, which highlighted eco materials as a key factor in consumer purchasing decisions.
The new vegan shoe is designed with over 30 percent renewable plant-based materials, including Bio TPU made from yellow dent field corn, natural rubber and harvested algae called Bloom, instead of single-use petroleum materials. The award-winning design is VIVOBAREFOOT’s lightest and most efficient performance shoe yet and weighs on average an estimated 10 percent less than today’s standard performance shoes.
The release of Primus Lite II Bio follows VIVOBAREFOOT’s commissioned consumer research study, which was conducted by an independent research company in April 2019. The study confirmed that most consumers today have different definitions of sustainability but a key focus for them was the use of eco-friendly materials in the products they buy. This is reassuring data for VIVOBAREFOOT, which is on a mission to phase out petrochemicals and use 100 percent sustainable materials in the next two years.
“The launch of the Primus Lite Bio represents an exciting step away from the industry’s reliance on single use petroleum-based materials and towards a promising future of plant-based alternatives,” said Asher Clark, Design Director at VIVOBAREFOOT. “We want to challenge the world’s relationship with shoes, the materials they are made from and the impact they are having on us and our environment. Our ultimate goal is complete circularity.”
The Primus Lite II Bio will be available in a limited run online, starting on 20th May for $160.