This year, the organisers of Amsterdam Fashion Week have consciously refrained from including fur and fur garments in their programme. The decision was made following discussions with the animal welfare organisation PETA, and in response to growing consumer demand for more animal-friendly fashion.
Danie Bles, CEO of Amsterdam Fashion Week, said, “AFW is proud that we will now be a fur-free platform in collaboration with PETA.” In this respect, Amsterdam Fashion Week is following in the footsteps of other fashion events such as the Fashion Weeks in Los Angeles and Helsinki.
“Surveys show that most Dutch people today would never wear fur, and the compassionate response of Amsterdam Fashion Week reflects the growing public desire for animal-friendly fashion,” PETA founder Ingrid Newkirk told Plant Based News “Amsterdam Fashion Week has done the right thing in banning fur from the event, and PETA is looking forward to seeing beautiful animal-free and environmentally-friendly vegan clothing on the catwalks.”
In the past, several top designers have stopped using fur in their clothing, including Chanel, Armani, Versace, Gucci and Burberry.