Hugely popular American beauty brand Milk Makeup will arrive in UK stores from the 28th of this month. Milk was established in 2016 in Milk Studios, a photo studio in NY and LA, and famously stands for inclusivity and self-expression.
Milk was co-founded by Mazdack Rassi, E! News Correspondent Zanna Roberts Rassi, Creative Director Georgie Greville, and Product Developer and COO Dianna Ruth. The products are developed in-house at their New York Milk Studios.
Milk Makeup is the second most-searched beauty brand by young consumers and has 1.1m followers on Instagram. The brand is said to be at the forefront of cruelty-free cosmetics: “At Milk Makeup, we make our product vegan because it’s a no brainer: they’re friendlier to the earth; they’re friendlier to your skin, and they offer major payoff without any compromise.”
Milk Makeup launches at Cult Beauty on the 28th January and a Milk Makeup pop-up shop will take place for 48 hours in Covent Garden on the 26th and 27th of January.