Dr Martens Sees 70% Rise in Sales Since Vegan Line

©Dr Martens

Dr Martens’ vegan line, includes brogues, shoes and of course the world famous boots in various colours, using polyurethane, a plastic-based leather alternative said to resemble animal leather.  Other footwear brands turning to vegan leather options to great success include Birkenstock, Vans, and Reebok. Last month we reported that the most searched items on fashion search engine Lyst are vegan sneakers.

Dr Martens vegan
©Dr Martens

Dr. Martens CEO Kenny Wilson said: “This has been another outstanding year for Dr. Martens and I am incredibly proud to be leading such an iconic and authentic brand. With our relentless focus on the consumer and a mindset of continuous investment, we are committed to growing the brand for the long term while staying true to our purpose of empowering rebellious self-expression.

“By putting consumers first, accelerating our DTC expansion and improving our operational performance we have delivered double-digit revenue growth in all of our key markets and strong EBITDA performance.

Dr Martens’ revenue was reportedly up 30% to £454.4m from £348.6m in the year to March 2018, with retail sales up by 30% to £126.7m and e-commerce by 67% to £72.7m.