Matthijs Berg, 27-year old founder of vegan show brand Gentleberg, was looking for classic, dress shoes to complement a suit when he discovered that there were no suitable vegan alternatives available. Therefore, he took matters into his own hands and decided to start his own shoe label, making his vegan lifestyle consistent with his career.
Berg turned to Hyphen United, a footwear- and development agency specialized in designing and developing shoes. That’s where the story begins. Gentleberg is founded on his persuasion that veganism is not solely a definition of a diet but a way of living. As founder of this Amsterdam-based shoe label, Berg tackles a fashion issue for the conscious modern gentleman. On the 7th of May 2019, Gentleberg launched its campaign on Kickstarter, with a goal to reach the funding goal of €25.000 within 30 days.
Gentleberg is on a mission
All around the world, people from all ages and subcultures, are adapting to a vegan lifestyle. Gentleberg is responding to this growing consumer interest and demand for animal-friendly alternatives, including shoes. However, veganism still suffers from a dull and dusty image. By introducing these slick dress shoes for men, the label aims to get rid of this improper reputation. There’s still a long way to go, but it’s a big step in the right direction.
If the shoe fits, wear it
The first collection, developed under the supervision of Hyphen United, focused on perfecting one style: the Derby. This style comes in three models and four different colors, including brown suede. If this color will be part of the first collection depends on the success of the crowdfunding campaign. All models – both the uppers and linings – are made from premium microfibers and come with a self-designed, iconic rubber outsole. The shoes are finished with subtle Amsterdam-inspired details in the stitching and soles; a nod to the brand’s home base.