H&M Launches Sustainable Collection Including Pineapple Leather Line

H&M Conscious Exclusive collection
Irina Shayk at H & M, copyright H&M

Last week high street fashion brand H&M celebrated its new Conscious Exclusive collection with a launch party in LA.The new spring 2019 H&M Conscious Exclusive collection introduces three new sustainable materials: Piñatex, a natural leather alternative made from cellulose fibers extracted from pineapple leaves; BLOOM Foam, a plant-based flexible foam using algae biomass; and Orange Fiber, sustainable silk-like fabrics made from citrus by-products.

“For this collection, we explored the beauty in nature, which shows in the prints, as well as the flowy silhouettes, the striking color palette and the attention to detail. We’re thrilled to introduce new plant-based sustainable materials to create high-performing, beautiful and fashionable pieces that are statement-making yet so easy to wear,” says Ann-Sofie Johansson, Creative Advisor at H&M.

This season, along with recycled polyester, organic cotton, organic linen, organic silk, TENCEL™ lyocell, recycled plastic, recycled glass and recycled silver, H&M introduces Piñatex®, BLOOM™ Foam and Orange Fiber® for the first time. The new Conscious Exclusive collection embraces innovation with sustainable materials and processes for a more sustainable fashion future. Launching on April 11th, the collection will be available in select stores worldwide and online at hm.com.