After a 12 year partnership, founder Kat Von D has announced that she has made a full departure from her make-up brand KVD Beauty to focus on other artistic endeavours, namely her vegan shoe line and upcoming album. Effective immediately, this makes KENDO the sole owner and force behind the beauty line.
The company will continue offering its current product line-up, as well as creating new, innovative high-performance, vegan, and cruelty-free makeup for consumers all over the world.
The brand first launched in 2008 with four red lipsticks. Today, KVD Vegan Beauty has more than 250 innovative products in almost every beauty category. It is sold globally, in every major market, in 36 countries around the world, primarily at SEPHORAs and kvdveganbeauty.com. Since its inception, KVD Vegan Beauty has won extensive awards, nationally and internationally, for innovative and best-in-class product formulas, packaging and marketing.
David Suliteanu, CEO, KENDO stated in a press release: “I want to thank Kat for helping to change the beauty industry with us. The products we created together have stood the test of time and become icons. KENDO, along with our global retail partner, SEPHORA, look forward to the continued growth of KVD Vegan Beauty under KENDO’s leadership, ownership, and direction. We are fully positioned to continue the brand’s growth and development in both product and marketing. ”
Ms Von D explained: “I’ve decided to step down as founder (and from all other capacities) of Kat Von D Beauty, and sell my shares of the brand, turning it all over to KENDO, my partners for the past 12 years. This was not an easy decision, but after careful consideration, I decided I wanted the makeup line to continue to thrive and grow, and KENDO is primed to do just that.”