The demand for vegan cosmetics is increasing significantly worldwide, and this vegan trend is also gaining ground in the skincare sector. The new brand Forth Ray Beauty is known for vegan skincare products of the highest quality, and recently launched its own vegan care series. This new product line includes cleaning oils, tonics, acne treatments and stress-relieving quartz rollers.
Fourth Ray Beauty is a sister brand of ColourPops Cosmetics, which belongs to the parent company Seed Beauty. The new beauty care brand was developed to make high-quality, plant-based skin care products affordable and accessible to everyone. Customers should feel comfortable in their skin, which is why all products are dermatologically tested, vegan, animal-free, paraben-free and gluten-free, and suitable for all skin types.
The co-founder of the new care series, Laura Nelson, explained, “At Fourth Ray Beauty we have started our own attempt to find clean products that are 100% cruelty-free and vegan in order to create something effective and not overly sensitising. But what I love most is that this brand is inspired by the idea of wellness, it’s about self-care and the ritual of caring for your holistic well-being – not just your skin.”