VeganCare is a young cosmetics brand from Portugal and one of the first of its kind to receive vegan certification through the V-label. Among other things, the brand carries solid shampoos with the V-label, which ensures that the products do not contain any animal ingredients and are not tested on animals.
The vegan brand, which specialises in hair care products, was founded in 2018 and focuses on a growing sector of the cosmetics industry, with increasing demand from European consumers. In particular, there is a growing demand for vegan hygiene and beauty products in solid and concentrated form, which not only avoid plastic in packaging but also save water and avoid the use of preservatives.
One of VeganCare’s most popular product lines is its shampoo bar, which from now on also carries the vegan label. The shampoo bars are made from purely organic ingredients and are as natural as possible. The brand also pays attention to its environmental impact and all bars are packed in boxes made of recycled paper.
Sofia Vieira, founder of the Portuguese company “The Kind Lab” and responsible for VeganCare, commented: “The main distinguishing feature of the products is the focus on the vegan concept, which is not the same as simply saying that the product is free from cruelty or animal testing, which is already banned in the European Union. It also means that the products contain no milk, honey or other ingredients of animal origin”.