Sales of Vegan Beauty Products Witness a Steep Rise as Trend of Ethical Consumerism Goes Mainstream

Natural cosmetics
© Tali Russ – stock.adobe.com

According to a new study, released by Fact MR, sales of vegan beauty products are expected to surpass US$ 3,500 Mn in 2019, up from US$ 3,352 Mn in 2018. This study analyses the forecast period 2018 to 2028 and finds the vegan beauty products market is projected to record a compound annual growth rate (CAGR) of over 6% through to 2028.

A growing number of population are adapting vegan lifestyles, which in turn, is encouraging companies to jump onto the vegan beauty bandwagon. Once considered as a niche concept, vegan beauty is now mainstreaming in line with the rising consumer interest in leading sustainable lifestyles. In addition, rise of ethical consumerism is translating into a massive transition toward cruelty-free products with no animal derivatives and no animal testing, favoring growth of vegan beauty products market through 2028

“The market for vegan beauty products is booming, in parallel with the ever-growing consumer aversion to animal products on account of environmental- and ethical-led reasons. Growing desire to purchase products that address the aforementioned issue sans compromising on quality is fuelling the growth of vegan beauty products market.” says report.

Global market

According to the report, vegan beauty products for skin care are likely to witness impressive sales in 2019 and beyond, with global sales estimated to exceed US$ 1000 Mn in 2019. As skin care products remain the key requisites for an effective personal grooming regimen, demand for vegan beauty products for skin care will continue to witness an unwavering rise. Several product types, including creams & lotions, scrub exfoliators, and cleansers & toners, will appeal to a larger section of global population who are willing to pay premium prices for sophisticated skin care products.

According to the report, consumers will continue to show marked preferences for conventional vegan beauty products, with global sales estimated to surpass US$ 3,000 Mn in 2019. High prices of organic products and low awareness among people vis-à-vis benefits of organic variants are two among the key reasons why consumers will stick to conventional vegan beauty products. However, demand for organic vegan products is likely to outgrow their conventional counterparts through 2028, as consumers depict high interest in beauty products with natural claims.