The most popular vegan cosmetic brand revealed in a recent survey was is e.l.f., with its animal-free, humbly priced products. Renowned for the ‘Naked’ eyeshadow palette, Urban Decay is the vegan brand with the second highest rating as voted for by the public.
Veganism is a burgeoning lifestyle. Increasing numbers of consumers around the world now seek animal-free beauty regimes, and yet products such as these are incredibly difficult to acquire. Shrouded in vague ‘parfum’ phrasing, it can be difficult to know which products are in fact vegan, and importantly which, if any are good.
Which brands come out on top?
The highest voted vegan makeup brand and coming in first place is e.lf. – a brand known for its affordable, yet impressive range of products which are also completely paraben-free.
Urban Decay claim second place. Its ‘Naked’ collection is acclaimed worldwide, with most people familiar and/or owning at least one of their products.
In third place is EcoTools, which sells an impressive collection of vegan makeup brushes and beauty accessories.
And in fourth place, Sephora: a multinational seller of emerging vegan brands such as Kat Von D, Huda Beauty and Anastasia Beverly Hills.
The remaining brands, as shown in the graphic, place as follows: