Vegan CBD products by Berlin-based VAAY are now available at Douglas, Europe’s leading premium beauty retailer. The full product portfolio from the young CBD brand has been available since March at its online shop and from mid-May it will be stocked in selected flagship Douglas stores.
“At VAAY, we have placed great emphasis on the very highest quality right from the start. From the ingredients to the product design, every detail, no matter how small, is important to us. This enables us to offer a range of top-quality CBD products that differ significantly from what is currently available on the German market. The cooperation with Douglas is a great honor and a nice confirmation for us. We are proud to be listed at the top address for beauty in Europe and later to be found in selected stores,” says Finn Hänsel, Managing Director of VAAY GmbH.
The listing at Douglas reflects VAAY’s hybrid strategy: in addition to its own channels, VAAY selectively uses only partners for distribution that meet the high consulting standards of CBD products. As a result, Douglas will be the only beauty retailer in Germany with whom VAAY cooperates not only online but also at its stores. VAAY products will also soon be available in pharmacies.
“We have long searched for the right CBD brand for Douglas, one that meets the needs and high expectations of our customers. In VAAY we have found a partner who is a perfect match for us and our customers’ wishes. We are looking forward to working with them,” says Isabell Hendrichs, EVP Assortment & Purchasing at Douglas.
VAAY products contain only the best of the hemp plant: the concentrated power of cannabinoids and terpenes. VAAY does not make you high, but keeps your body balanced – completely natural, vegan and ‘made in EU’. All VAAY products contain natural full-spectrum hemp extract with cannabinoids, valuable terpenes and 100% vegetable ingredients. The products range from bath bombs, vapes to mouth sprays, oils, gels or capsules.