Food & Beverage

34 Degrees to Debut New Plant-Based Snaps Line at Natural Products Expo West 2020

34 Degrees recently announced it would debut Snaps, a new line of baked chickpea snacking thins, at Natural Products Expo West 2020. Attendees of the show will be the first to taste and experience the soon-to-be-released snacks at booth #N1038. 34 Degrees’ Snaps will be available for sale to consumers beginning in April.

The crisps are available in three savory varieties, including Sea Salt, Everything, and Umami. They are made with steamed chickpea flour, and the allergen-friendly snacks are free from gluten, GMOs, dairy, and nuts and contain 3 grams of protein. 

Snaps Logo
©Business Wire/34 Degrees

In November 2019, 34 Degrees also launched its first gluten-free entertaining crisp, Original Gluten-Free Crisps. Available at select Whole Foods Markets, the plant-based, non-GMO crisps are the only premium chickpea-based, gluten-free crisp on the market.

To unify the portfolio, all 34 Degrees products, including the original entertaining crackers, the Sweet Crisps, and the new Snaps, feature the brand’s unique shape and globally-inspired stamp people have come to identify the brand by.

“We wanted to create a whole new snacking experience with Snaps,” said Craig Lieberman, founder, and president of 34 Degrees. “Our original entertaining line was designed to be paired with and complement other ingredients, so the herbs and spices we use are baked directly into the crisps to impart a subtle flavor that won’t overpower the pairing. However, Snaps are bursting with flavors specific for snacking. For example, Umami is a tsunami of deliciousness, including savory, sweet, and spicy notes. We’re confident consumers will love Snaps by the handful, whether at tailgates, BBQs, or just to fulfill everyday cravings for something light, crispy, and delicious.”

34 Degrees is headquartered in Denver, Colorado, and was founded by restaurateur and global food explorer, Craig Lieberman, after he discovered a uniquely thin cracker while traveling in Australia. The experience inspired him to create his crisps, which he lovingly named after the latitude of Sydney – 34 Degrees. The company donates 1% of all the crisps it bakes to causes that fight hunger.

34 Degrees Crisps are available in the deli departments of retailers throughout the US and Canada, including Whole Foods Market, Kroger, Walmart, Publix, Sprouts, Target, Meijer, Wegmans, Safeway, Albertsons, King Soopers, and more.



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