CKE, the parent company of Carl’s Jr. and Hardee’s, today announce that the company will expand its partnership with Beyond Meat with the introduction of new all-day plant-based protein options during breakfast, lunch and dinner nationwide. See below for the full list of new menu options.
“Since its debut less than a year ago, Carl’s Jr. has sold more than 6.7 million Beyond Famous Star® burgers to-date, making it the most successful product launch in the past two years. We’re continuing to build on this success by expanding our Beyond Meat partnership to Hardee’s,” said Patty Trevino, Senior Vice President, Brand Marketing at CKE Restaurants.
“As we head into 2020, the addition of these new options at both restaurants is one of the many ways we’re continuing to deliver the innovation and quality Carl’s Jr. and Hardee’s are known for while appealing to new audiences including flexitarians, Gen Z and millennials.”
Since launch, Carl’s Jr. has seen an uptick of new customers, due in part to the partnership. The brands continued this history of firsts as Carl’s Jr. became one of the first to innovate on its Beyond Burger offering by launching the Beyond BBQ Cheeseburger, while Hardee’s became one of the first QSR to test all-day Beyond Meat offerings for breakfast, lunch and dinner.
“After a successful year with Carl’s Jr. and an initial test with Hardee’s, we’re thrilled to further expand the partnerships across the US and have both brands be among the first to offer Beyond Meat at all times of day,” said Ethan Brown, CEO and Founder at Beyond Meat. “The new Beyond Breakfast Sausage™ is a game changer as it delivers the delicious quick serve breakfast experience that so many of us love and rely on, with the added nutritional and environmental benefits of plant-based meat.”
Full product list as follows
○ Beyond Sausage® Burrito: 100% plant-based Beyond Breakfast Sausage patty, scrambled egg, shredded cheese, Hash Rounds® , tomatoes, and fresh salsa, served in a soft, warm tortilla
○ Beyond Sausage® Egg & Cheese Biscuit: 100% plant-based Beyond Breakfast Sausage patty topped with a slice of American cheese, and a fluffy folded egg, served on our freshly baked Made from Scratch Biscuit™
○ Beyond Sausage® Burrito: 100% plant-based Beyond Breakfast Sausage patty, fluffy folded eggs, shredded cheddar cheese and Hash Rounds® served in a soft, warm tortilla.
○ Beyond Sausage® Biscuit: 100% plant-based Beyond Breakfast Sausage patty served on our freshly baked Made from Scratch Biscuit™
○ Beyond Sausage® & Egg Biscuit: 100% plant-based Beyond Breakfast Sausage patty and a fluffy folded egg served on our freshly baked Made from Scratch Biscuit™
○ Original Beyond Thickburger®: 100% plant-based Beyond Burger patty with American cheese, lettuce, tomato, red onion, dill pickles, ketchup, mustard and mayo on a toasted premium bun