Californian alt-meat brand Before The Butcher has launched on Vejii, a US-based online shopping platform offering a range of plant-based foods. This is the first time the brand’s products have been available online.
Customers across the US will now be able to order Before The Butcher products and receive them within 2-3 days. This will include the UNCUT® line and also the Mainstream™ line of burgers, which is comparable in price to equivalent meat products.
Vejii will have initial exclusivity on the entire Mainstream product line. The UNCUT plant-based burger, savory “chicken” burger, roasted “turkey” burger, and breakfast sausage patty will also all be available on the platform.
Vejii has experienced significant growth in 2021. Last month, it launched Vejii Express, a service guaranteeing shipping within two business days for selected products.
In a recent interview with vegconomist, Vejii founder Kory Zelickson said his aim was to make vegan and plant-based alternatives mainstream, ultimately reducing global meat consumption. He added that the platform is an ideal way for smaller brands to gain nationwide exposure.
“Vejii is the perfect distribution partner for our line of UNCUT products and Mainstream patties,” said Danny O’Malley, President and Founder of Before the Butcher. “As our customer base grows, the e-commerce efforts need to scale as well. No matter if customers are ordering from California, Massachusetts, or Wyoming, they can rest assured that Vejii will quickly and reliably deliver UNCUT products straight to their front door.”